How I Help Sharp Takes Meet Virginia

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Setting Objectives: What so many executives get wrong!

There is SO MUCH CONFUSION among executives and marketers alike about what appropriate objectives are for marketers and marketing tactics.Ā  When you and your organization are not clear on the differen...

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Virginia Jordan

Iā€™m a marketing strategist who still loves a good brand positioning debate and a well-placed post-it. These posts are where I work things out in public (like a whiteboard, but sassier).