An Uncommon Blog

There is SO MUCH CONFUSION among executives and marketers alike about what appropriate objectives are for marketers and marketing tactics.  When you and your organization are not clear on the differen...

“What is the best way to measure the impact of my marketing spending?” is the #1 question I hear from my clients, and it’s no wonder–with increasing emphasis on efficiency and an inability to tie many...

I hire kick-ass marketers. 

Not only do I love to do it, but I’ve built my career on it. With over 2 decades of building truly amazing marketing departments at consumer packaged goods companies, I’ve...